What | Apricot by Merkle

How it works

The jam in apricot Jamstack is Javascript, APIs and Markup (JAM) combined with a Microservices, API-first, Cloud-native and Headless (MACH) architecture. These are the foundations of our service that allows us to deliver you a more agile, scalable, and secure digital experience.

For business leaders and marketers this translates into speed-to-market and cost savings. For technology leaders our service reduces complexity. And for customers apricot is a seamless brand and user experience that just works.

But how is working with apricot different?

On this page

What's in a stack

A traditional website is actually a monolithically architected program. It must run on a web server at all times and is often tied to a specific set of legacy tools and services. The absence of these server applications and databases make apricot scalable, reliable and secure.

Design

We de-couple the Front End of your website or application to create a blazing fast experience with the combination of pre-rendered, static HTML and CDNs. Making a completely customisable canvas for designing incredible brand experiences for your customers.

Components

We will create a set of building blocks that empower you to create rich content and dynamic pages. These will be your tool kit to build any kind of experience you would like your users interact with.

Content

We support multiple established content management systems (CMS) so you can have full control of authoring. This means you can content model and structure content for any channel.

Hosting

We provide no-fuss cloud hosting or can support your self-hosting. This flexibility allows us to meet more complex security, region and data sovereignty requirements plus 24/7 support.

Micro-service catalogue

A platform built using your favorite services

The secret sauce behind every apricot jamstack is your favourite microservices. Because apricot only uses services that suit specific business or customer needs, we keep your platform's resource, license and cost footprint at a minimum. Our starting point is always to leverage the tools you already use - Google Optimize, Stripe Payments and Algolia Search - to integrate seamlessly into your apricot stack.

This ensures that we seamlessly architect into your existing stack and evolve with your business needs and new apps. And this makes it easy to combine, remove or replace services as necessary whenever you need.

AB Testing

Headless CMS

Analytics

AI & Machine Learning

Authorisation & Authentication

CDP

Hosting and Deployment

Marketing Automation & CRM

Sales Automation & CRM

Customer Engagement

eCommerce

Reputation Management

NPS

Payments

Personalisation Engines

Voice

Chatbots

Search & Discovery

Our technologies

We have an ecosystem of best-in-class technologies we partner with to solve your business problems and bring your desired customer experience to life.

Want to get in touch?

Need a question answered or just want to chat? Get in touch with us!

apricot is the brainchild of an Merkle innovation team with a mission to democratize its digital agency know-how to help more businesses own their digital experience more efficiently.